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Russian billionaires have a penchant for rare presents
11/12/2005 23:05
Russian businessmen no longer judge the value of a present by its cost
There is a new amazing trend taking shape in the world of Russian oligarchs. The oligarchs are learning to give unusual presents to one another. Watches, paintings and antiques are still very popular when it comes to extending courtesies to politicians and high-level bureaucrats. In the meantime, the superrich choose something really unusual, a limited edition, vintage etc., to give to their likes. Size really matters, and it often gets bigger than life. In fact, a taste for grandeur is yet another trend.
Utro has asked Wanda Vertinskaya, a creative director of Public Media, to comment on the situation. Her company deals in the most unusual presents for the Russian business elite.
"We are proud of our businessmen. They no longer judge the value of a present by its cost. These days you just can not give another golden watch or a fountain pen to your close friend. It could be interpreted as a sign of contempt and may even hurt the recipient. Today they normally choose presents in advance taking into consideration personal preferences of those who they are going to surprise. Strange bulky things like a photo booth or a hover scooter are in great demand."
Personal photo booth
Nothing compares to a personal photo booth. It can do anything you want it to do e.g. classic or digital monochrome and color pictures and slides. It can also create a fine romantic atmosphere in the house. Guests will be definitely impressed when they see a real prop from some love-story movie.
Hover scooter on an air cushion ...