http://www.slate.com/articles/life/holi ... stmas.html
When I was a kid, I knew two different Santa Clauses. The first had a fat belly, rosy cheeks, a long white beard, and skin as pink as bubble gum. ...
Then there was the Santa in my family’s household, in the form of ornaments, cards, and holiday figurines. A near-carbon copy of the first one—big belly, rosy cheeks, long white beard: check, check, check. But his skin was as dark as mine.
What is Aisha Harris' solution? This new Santa (hardly a saint) is now found in stores and imprinted on fabrics throughout the USA --- a penguin. Snowman would not be acceptable as he is as white as snow.